without direct connection to what you write,
personally i prefer the kind of advertisements which you tend to get on local radio stations, which basically just state "massive discount at reiskan kala ja vihannes this week!" or something similar

i.e. there is no attempt to make puns or other kind of wittinesses. them having set the limit low, you don't have to be embassed of seeing them fail, as you too often have to with ads that attempt to be witty and multi-interpretative. i don't know but i think that i probably couldn't get very enthusiastic over even the good stuff, because the cheap copies that abound everywhere have already suffocated me. or something

(i mean "prefer" not as feeling more inclined to buy products advertised for in the local radio way, but "prefer" in the way of finding it somehow more sympathisable. a bit like "kodinkonehuolto joukon tv" is more sympathetic than "kirppis-center" at the turkulese shopping mall "manhattan")

heartily agreed (esp about "manhattan" -- ew.) but we read those ads through a bunch of irony, camp, anti &c filters, so in a way it's the same as really clever ads, right?

that iittala thing was 1.8 times as cerebral as the bulk of even non-horrible advertising, though, so that's a bonus. or, to put it another way, i finally found advertising that's right for me as a target group. that's a weird sensation.

also, props for "turkulese" :)

yeah i agree that it's the same, and having found ads for which you're the target group probably isn't any different from any in-group things.. though let's not start a disinterested and multi-detached analysis on the different aspects of ad-filters (or such things), and just let sleeping dogs lie